About Level 10
Decades of RV industry leadership. Focused on what works.
Level 10 was built on a simple belief: dealerships improve when the ordinary work of selling RVs is done well, consistently, and measured honestly.
Mike Jacque
President, Level 10 Dealer Performance
Vice President of Sales & Business Development, SentientIQ
Mike's career spans RV dealership and manufacturing leadership, most recently as Corporate General Manager at Giant RV from 2013 to 2026.
His experience covers inventory strategy, sales leadership, process design, dealership systems, CRM and AI, and continuous improvement. His approach is practical: equip customer-facing teams, measure performance, and systematically improve the activities that drive results.
Giant RV was California's No. 1 RV dealer in 2022, based on Statistical Surveys data.
- 2013 to 2026Corporate General Manager, Giant RV
- EarlierExecutive roles at Guaranty RV, Marathon Coach Sales, SMC, National RV and Alpine RV
- TodayPresident, Level 10 Dealer Performance, and VP of Sales & Business Development, SentientIQ
Extraordinary results are often achieved by systematically improving a series of ordinary activities.
This is the Kaizen idea at the heart of Level 10, organized into one principle, three foundations and five operating principles.
1 principle
- Systematic improvement
3 foundations
- Commitment
- Connection
- Continuous improvement
5 operating principles
- Commit
- Understand
- Prepare
- Execute
- Improve
How Level 10 and SentientIQ work together.
Level 10 and SentientIQ are separate companies, closely aligned through shared executive leadership and a common goal: helping RV dealers sell more effectively.
SentientIQ builds SeeRM. Level 10 brings the dealership operating experience that helps dealers put it to work, and also offers independent consulting, inventory intelligence and training to dealers whether or not they use SeeRM.
When you request a SeeRM demo, your inquiry may be handled by both companies.